After developing several concepts over many years in London and New York, I started Panifico with a very simple goal: bring the best of the best together to create a home-grown concept with food that was quick, affordable, fresh and bursting with the flavour that only home-made cooking and quality ingredients can bring. Only with genuine passion can restauranteurs have a hope of creating the best products. The food business shouldn’t be driven by profits - it should be driven by passion. The profits come through solid business management, not skimping on quality, portions, over-charging and taking shortcuts. Sure, it's much harder to make our products by hand, without a central kitchen, in house, and throughout the day, but there's no other way to do our ingredients justice. The truth is, there are no shortcuts to doing things right in life. That's what my Grandpa taught me. And all of us here hope that this comes through on the very first bite.

Category: Multi cuisine

Country: UAE

City: Dubai

Area: Dubai Media City

Address: The Loft Office Building 2 - Al Falak Street